MEET JOSHUA LOPEZ

I work at the intersection of creative production and product marketing.

My role is not just to make things look good, but to help brands clearly communicate what a product is, why it exists, and where it fits. That means translating complex features into stories that make sense to the audience, whether the content lives on a product page, social platform, or launch moment.

Over the years, I’ve worked closely with teams at Moza Racing, Elgato, MSI, AMD, and others, contributing to product launches, marketing assets, tutorials, and official brand communications. Some projects are lean and creator-led. Others involve full crews, timelines, and coordination across teams. The approach stays the same: start with the product, build clarity, and execute with intention.

In addition to production, I also manage and collaborate with creators through The Blended Group, helping brands scale campaigns when a single creator isn’t enough. That perspective allows me to think beyond one deliverable and focus on how content performs across an ecosystem.

When brands need more than a video and want a partner who understands both the creative and marketing side, that’s where I do my best work.

Based in Corpus Christi, Texas. Working with brands globally.